PARTO is a cross-GCC automotive parts marketplace designed to simplify how customers find and purchase car parts while enabling merchants to manage inventory, pricing, and fulfillment efficiently.
The platform addresses a critical market gap in the automotive aftermarket:
most existing platforms rely heavily on part number search only, creating friction for users who don’t have exact technical details.
PARTO introduces a multi-input intelligent search experience, combined with a scalable merchant system and a simplified UX designed for both B2C and B2B use cases across the Gulf region.
Goals
Business Goals
Create a unified automotive parts platform for all GCC countries
Support both direct-price purchases and quotation-based items
Enable merchants to scale inventory across multiple countries
Introduce structured deposits, delivery, and return policies
UX Goals
Reduce search friction to 3 steps or less
Support non-technical users
Clearly differentiate price-visible vs quotation-based items
Maintain simplicity while handling complex backend logic
My Role
UX/UI Design
I handled the user experience, interface design, and market analysis
Target Users
Customers
Individual car owners
Mechanics & workshops
Users without technical knowledge of part numbers
Merchants
Automotive parts suppliers
Multi-warehouse businesses
Merchants operating in more than one GCC country
Tools
Figma (design + UI system)
The Challenge
The automotive parts market in the GCC faces several usability and system challenges:
Customers often don’t know exact part numbers
Existing platforms offer limited search methods
Poor localization across GCC countries (currency, availability, delivery)
Manual merchant workflows with poor inventory scalability
No standardized quotation flow for items without fixed prices
Complex UX that discourages non-technical users
The challenge was to design a simple, intelligent, and scalable system that works equally well for:
Individual car owners
Workshops and mechanics
Multi-country merchants
Behind the scenes
UX Approach
Client Requirements
AI Assistant
The AI is now a smart in-app assistant and not a chat system.
Functions include: search assistance (text, barcode, image, voice), auto-filling part details, suggesting alternatives, helping with order confirmation, and providing onboarding hints.
Merchant Flow Updates
Merchants upload parts via Excel sheets, no individual photos needed.
The system has a centralized image database linked to part numbers; images auto-populate for all parts.
Merchants can manage multiple inventories per country under a single account.
Merchants can specify delivery availability per country.
Merchants can define warehouse locations (linked to delivery).
Delivery Integration
Delivery module added for tracking and dispatching orders.
Customers can choose available delivery options.
Statuses: Pending, In Transit, Delivered, Returned.
Wallet & Payment
Customers pay a deposit percentage before final purchase confirmation.
Remaining balance is charged once the part is confirmed for delivery.
Returns & Refunds
Returns accepted only if items are defective or do not match specifications.
Returns for other reasons are automatically rejected.
Search & Differentiation
Unlike competitors that allow part number search only, PARTO provides multi-input intelligent search (text, barcode, image, or voice).
This feature will be highlighted in UX design and onboarding screens.
Brand Strategy
PARTO is an automotive e-commerce platform connecting car parts merchants and customers across GCC countries. The brand reflects precision, reliability, and intelligence — positioned as a tech-forward and trustworthy bridge between vehicle owners and verified suppliers. PARTO’s personality is confident, modern, and customer-centric.
Brand Vision: Empower automotive parts accessibility across the GCC with intelligent technology.
Brand Mission: Simplify the car parts purchasing process through smart search, AI assistance, and secure digital transactions.
Tone & Personality: Smart, reliable, supportive, professional.
Target Audience: Individual car owners, mechanics, and B2B suppliers within GCC
Market Insights & Competitive Analysis
Market analysis identified existing platforms like Odiggo, SparePartsME, and CarSwitch across the GCC. Key insights:
Most lack AI-powered search (image/voice/barcode).
Currency and language localization are inconsistent.
Loyalty programs are rare or absent.
Few offer integrated merchant dashboards.
PARTO differentiates by providing multi-currency, dual-language, AI-assisted search, and wallet-based transactions.
Market Requirements Document (MRD)
PARTO includes two mobile apps (Customer & Merchant) and one Admin Web Dashboard.
Core features:
Arabic & English support.
Localized currency detection (AED, SAR, OMR, BHD, KWD, QAR).
OTP-based registration and login.
Intelligent part search using text, barcode, image, or voice.
Digital wallet with top-up and reward system.
AI Assistant for both customers and merchants.
No direct chat between users and merchants — all communication flows through PARTO’s system
UX Strategy
The UX focuses on simplicity and clarity. Users should complete any goal within 3 taps whenever possible.
Design principles:
Minimal interaction steps.
Contextual AI suggestions.
Clear visual hierarchy and consistent iconography.
Country-based auto-filtering and localization.
Accessibility compliance for bilingual users.
Emotional design: confidence, trust, and ease of navigation.
Information Architecture (IA)
User Flows
CUSTOMER APP FLOWS:
Registration & Login Flow:
User opens app → Enters phone → Receives OTP → Logs in.
System detects country and default currency.
Search Flow:
User types text / scans barcode / uploads image / records voice.
AI engine analyzes and returns best-matched parts.
Results filtered by brand, price, supplier, condition.
Part Request & Payment Flow:
User selects part → Chooses supplier → Adds to cart.
Pays deposit → Remaining balance charged after confirmation.
Confirmation & loyalty points added automatically.
AI Assistant Flow:
Smart in-app assistant guides search, order tracking, and onboarding hints.
MERCHANT APP FLOWS:
Registration Flow:
Merchant enters business info → Verification → Dashboard access.
Inventory Flow:
Upload parts via Excel → System auto-links images → Manage multiple inventories per country.
Wallet & Earnings Flow:
Receive payments → Withdraw or reinvest.
ADMIN DASHBOARD FLOWS:
User Management: View, verify, or suspend users and merchants.
Transaction Monitoring: Review all payments and order history.
Rewards Management: Adjust points and wallet rules
AI Assistant Flows
The AI Assistant serves both customers and merchants:
For customers: guides search, order tracking, and troubleshooting.
For merchants: assists in responding to requests and managing inventory.
Example flow:
User uploads image → AI detects part → Suggests best matches → User confirms or refines search → AI completes request.
Future Scalability
- VIN integration for exact part matching.
- Vehicle-based recommendation engine.
- Integration with garages and service providers.
- Predictive stock alerts for merchants.
- Web marketplace expansion.
Design Recommendations & Visual Direction
Color Palette:
Primary: Deep Blue (#0D47A1) – trust & technology.
Secondary: Light Gray (#F4F4F4) – clarity & neutrality.
Accent: Amber (#FFC107) – energy & attention.
Typography:
English: Poppins / Inter.
Arabic: Cairo / IBM Plex Arabic.
Font weight variation for hierarchy (Regular – SemiBold – Bold).
UI Components:
Rounded cards for part display.
Floating search button with AI trigger.
Consistent use of icons and spacing.
Wallet and reward indicators integrated into top bar.
Visual Tone:
Clean, tech-savvy, reliable, with light gradients.
Minimalist and modular layout to enhance scalability.
Interaction Style:
Smooth transitions and haptic feedback.
AI interactions using contextual animations.
UI Strategy
Design Direction
Visual Style
Clean
Minimal
Tech-driven
Trust-focused
UI Characteristics
Large search input
Clear price vs quotation indicators
Simple cards and hierarchy
No visual clutter
Interaction Style
Smooth transitions
Clear states
AI guidance through micro-interactions
Outcome & Value
PARTO delivers:
A scalable marketplace for all GCC countries
A frictionless experience for non-technical users
A powerful merchant system built for real-world workflows
A strong UX differentiation through intelligent search
This project demonstrates end-to-end product thinking, UX strategy, and system design, from early requirements to detailed interaction flows.
Final Credits
Role: User Experience , User interface Design
Year: 2025
Client/Brand: Parto TM